What This Session Was About
Change management initiatives fail at a remarkable rate. The research is clear and depressing. Most of that failure isn't about strategy — it's about sustained engagement. People understand the change. They just stop caring by week six.
This session made the case that virtual serious games are one of the most underused tools for solving exactly this problem — not because they're fun (though they often are), but because they're structurally designed to maintain engagement over time.
Key Topics
- Why engagement drops in traditional change programs
- What makes serious games structurally different from training and workshops
- Virtual worlds as the delivery mechanism for sustained change
- Real examples of game-based change management in enterprise settings
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